Glass of layered cold brew coffee with whipped cream topping against an orange background in dramatic lighting.

FAIRMONT THE QUEEN ELIZABETH — CONTENT & DIGITAL STRATEGY FOR HOSPITALITY BRANDS


WHAT WE DID FOR FAIRMONT THE QUEEN ELIZABETH

Fairmont The Queen Elizabeth partnered with us to  the storytelling of its in-house brands—Marché Artisans, Krema, Rosélys, and Nacarat—while maintaining a unified hotel voice. The challenge: highlight four distinct culinary and lounge concepts across different dayparts and audiences without fragmenting the brand, speaking to both travelers and Montreal locals, and upholding Fairmont’s luxury standards.


We executed seasonal and product campaigns that showcased the hotel’s offerings where guests experience them: Thanksgiving features at Marché Artisans, new cocktail menus at Nacarat, coffee and pastry spotlights plus fall drinks at Krema, and refined dining at Rosélys.


THE RESULT

Multiple highly produced campaigns for Marché Artisans, Nacarat, Krema, and Rosélys, fully aligned to Fairmont standards. We delivered cohesive photo and video suites with publishing kits for social, web, email, and on property screens. With a tagged library enabling reuse and cross promotion for upcoming menus and holidays.

A sequence showing salad plating and dressing being added to a white plate against a dark red background.
Elegant dinner spread with multiple plates of gourmet dishes on a red tablecloth with wine glasses and sauce being poured.
A group of diners enjoy a meal at a modern restaurant with white round tables and contemporary decor.
Modern office interior with curved wooden ceiling and white desks illuminated by warm spotlights creating an elegant workspace.
A bowl of creamy risotto garnished with shrimp and fresh herbs is being served on a blue and white patterned plate.
A hand holds an elegant cocktail glass with a frothy espresso martini against a dark moody background.
Close-up view of hands serving elegant plated yellow ravioli pasta garnished with fresh herbs on white dishes.
Diners seated at a modern white round table in an upscale restaurant with teal velvet chairs.
A Halloween-themed tea party setting with dark blue plates, small pumpkins, and spooky decorations in a misty atmosphere.
Hands placing a chocolate mousse dessert with orange garnish on a dark surface in a dimly lit restaurant setting.
DJ performing at a nightclub with turntables and mixing equipment illuminated by blue and orange lighting.
Halloween themed desserts including ghost macarons, chocolate tarts, and spooky decorated cookies on a yellow plate.
A sequence of coffee cups with latte art shown against a warm orange background creating an artistic gradient effect.
A sequence of coffee being poured from a blue kettle into a dark cup against a black background, creating artistic motion.
Hands serving a fresh salad on a black plate with a glass of white wine on a white tablecloth.
A pink cocktail with white foam sits on a turntable with white balloons floating above in a dark setting.