Pickup truck parked on rocky shoreline next to scenic mountain lake with forested peaks and blue skies.

YOKOHAMA TIRE — GEOLANDAR M/T G003 CAMPAIGN


WHAT WE DID FOR YOKOHAMA

Yokohama approached Third Strand Collective to capture and showcase the real-world capabilities of their newly released GEOLANDAR M/T G003 tires. To do this, we embarked on a North American overlanding journey that spanned thousands of kilometers—from the streets of Montréal through the rugged terrain of Colorado and Utah, all the way to the remote logging roads of Vancouver Island. Along the way, we documented every aspect of the trip through rich, dynamic visuals designed to resonate with the off-road and overlanding community.


We highlighted the tire’s performance in diverse conditions—snow, rock, sand, mud, and dense forest trails—demonstrating its durability, traction, and versatility. Through photography and video content, we emphasized not only the product’s ruggedness, but also the spirit of adventure it enables.


THE RESULT

This immersive campaign positioned the GEOLANDAR M/T G003 as a top choice for serious off-roaders and overland explorers. The storytelling-driven visuals showcased the tire’s performance in authentic, challenging environments, building trust and excitement within Yokohama’s core audience. The content was leveraged across social media, digital ads, and dealer communications, driving higher engagement and brand affinity while reinforcing Yokohama’s identity as a brand built for adventure.

Silver Toyota Tacoma with off-road tires navigates rocky terrain on mountain trail with evergreen forest backdrop.
Satellite map showing a path across the United States with blue and red lines indicating routes between major cities.
Toyota truck positioned on rocky terrain against dramatic limestone cliff face.
Gray pickup truck traversing mountain trail with dramatic alpine peaks in background.
Close-up view of an off-road truck wheel with rugged all-terrain tires against a blue sky background.
Low angle shot of a lifted silver truck with aggressive off-road tires and aftermarket wheels.
Several dark SUVs are parked in a wooded area surrounded by lush green forest and rocky terrain.
A dirt hiking trail winds through mountainous terrain with evergreen forests and a blue pickup truck parked in the distance.
A silver SUV navigates along a narrow mountain road with steep rocky cliffs and evergreen trees in the background.
A series of connected landscape photos showing parking lots and misty forest scenery in mountainous terrain.