YOKOHAMA TIRE — GEOLANDAR M/T G003 CAMPAIGN
WHAT WE DID FOR YOKOHAMA
Yokohama approached Third Strand Collective to capture and showcase the real-world capabilities of their newly released GEOLANDAR M/T G003 tires. To do this, we embarked on a North American overlanding journey that spanned thousands of kilometers—from the streets of Montréal through the rugged terrain of Colorado and Utah, all the way to the remote logging roads of Vancouver Island. Along the way, we documented every aspect of the trip through rich, dynamic visuals designed to resonate with the off-road and overlanding community.
We highlighted the tire’s performance in diverse conditions—snow, rock, sand, mud, and dense forest trails—demonstrating its durability, traction, and versatility. Through photography and video content, we emphasized not only the product’s ruggedness, but also the spirit of adventure it enables.
THE RESULT
This immersive campaign positioned the GEOLANDAR M/T G003 as a top choice for serious off-roaders and overland explorers. The storytelling-driven visuals showcased the tire’s performance in authentic, challenging environments, building trust and excitement within Yokohama’s core audience. The content was leveraged across social media, digital ads, and dealer communications, driving higher engagement and brand affinity while reinforcing Yokohama’s identity as a brand built for adventure.